post Category: Business Advertise post Comments (0) postOctober 11, 2008

I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. A plastic finish is placed over the menu to protect it from food and stains. But did you know that you can laminate just about anything that is flat? If it needs to be protected and reused, it is something to consider for lamination. The laminate also makes the original material stronger and more durable. All of our signs can be laminated, but the reasons are varied and not all signs should be laminated.

A number of our customers have fondly taken to our dry erase laminate. They can have engineering plans, tables, or other diagrams printed on almost any of our substrates (for example, PVC or aluminum). Once we cover them with the dry erase laminate, it allows the users to mark up the signs with dry erase ink which can easily be wiped off. It is wonderful for talks and demonstrations.

But our primary use for laminates is to protect signs and give them longer life expectancy. For example, our UV inks used in digital printing have a life time of about 3 years before they begin to fade without lamination. But a laminate can give them an additional 2 to 3 years without fading.

We like to encourage our customers to laminate the magnetic car signs we produce, because it protects the inks from abrasions - the roads constantly kick up dirt and dust which strike the signs. You should also consider laminates for signs that are frequently taken down and put back up. Real estate signs are a perfect example. They can come easily scratched without lamination. The user can also roll the sign up after meetings and reuse it without fear of the sign becoming warn.

And finally, we like to use laminates because they give the sign a nice professional finish. There are two basic types of finishes that can be achieved from laminate: matte and gloss. Matte finishes look a bit granular and are not reflective, but they tend to make colors on the sign more striking and vivid. In contrast, gloss finishes are reflective and tend to make bright colors radiate with strong definition.

There are two basic types of laminates: hot and cold. Hot laminates are placed on signs at approximately 220 to 300 degrees F. The process is a little more expensive than cold laminates, but the laminate lasts a bit longer. Unfortunately, some inks used in digital printing will melt under the hot conditions. You also cannot use hot laminates on heat sensitive papers.

Under these conditions, cold laminators are required. They use pressure sensitive adhesives to secure the lamination film. We also use a spray laminate (cold) to protect signs when cost is an issue. Spray laminates protect the sign but do not give a gloss finish or make the material more rigid.

Written by: Tony Nagy
Email: info@designasign.biz
To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz

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post Category: Business Advertise post Comments (0) postOctober 7, 2008

Headlines play a crucial role in the success of your business. Your subject line must get your prospect interested enough to read your copy! An effective headline, whether in an email, ad or book, will literally force your potential customers to want to learn more.

There was a book, for example, titled “The Art of Controversy” which was not selling very well. The author changed the title to “How to Argue Logically”. The sales shot up to 30,000. Nothing else was changed in the whole book! This is the power of a good headline!

So, how do you go about writing that attention-grabbing headline? You must first understand a little bit about basic human psychology. Human behavior is always the result of one or more of our five basic needs. You must touch a person’s emotions with your headlines. You must address their needs, wants and desires and write your headlines with passion and emotion. You must offer them a key benefit or solution to a problem. You must show them what’s in it for them!

Below are several different formulas done by professional copywriters to write compelling headlines.

How to

“How To Write A Business Letter”

“How to” headlines are almost always powerful motivators for prospects. People go on the Internet to find a solution, to learn more about something. Let them know that you are offering something worthwhile and you will have their attention.

Question

“Need More Money?”

Questions are effective because they draw the prospect into an active role from the beginning. They also personalize the message and create some curiosity by addressing a concern many of your prospects have.

Command

“Join RQ With The Elite Team - Get Personal Coaching and Retire in Style”

Commands project an image of confidence to the prospect and give them a clear message of what they will receive by acting on the command.

News

“New Sampoo Leaves Your Hair Smoother - Easier To Manage”

Keeping your prospects informed of anything that is beneficial to them will help build your online credibility. Anytime you can impart new information to your prospect, let them know this in your headline.

Testimonials

“I have been trained by Anne Ahira, Founder of The Elite Team International, my life has changed and I know without any doubt that this is exactly the best choice I could have ever made. I am very happy to be part of The Elite Team, and Financial Freedom Society, and I am on my way to attain the financial freedom that I have always dreamed of, so I can pursue other dreams in my life.

Without Anne’s support and training, I would not have been able to achieve success in a short period of time. The key of success I found is in duplication of a successful business model, following an intelligent plan and training with a lifetime support that is offered in our team and having someone to hold your hand in the process of learning and earning. Everyone WILL get all of this and more by joining our Elite Team and our successful business.”

Yvonne - Sweden

Testimonials are a very powerful way to inspire trust and confidence in your business. They let your prospect know that other people - people just like them - have benefited from your product or service.

This one simple technique can increase your sales by over 200%!

Now, I want you to look at all the formulas again. Notice anything similar? What do all of these techniques have in common? They focus on the BENEFITS the prospect can receive or the SOLUTION to the prospects problem.

One of the biggest mistakes people make in their writing is focusing on features rather than benefits! Features talk about the product or service. Benefits focus on what the prospect can gain from the benefit or service. Still a little confused about the difference? Let me give you an example:

The car’s interior has leather seats. This is focused on a feature.

Enjoy a comfortable ride to work! This is focused on a solution or benefit.

Let’s look at another one.

Our shampoo has chamomile and jasmine scents. This is focused on a feature.

Our shampoo will leave your hair smelling heavenly! This is focused on a benefit or solution.

Beginning to see the difference? Take your time and try out the different formulas according to your needs. Use a combination of the power words and write a headline that sells. You don’t have to be a master of marketing, you just have to understand your target market and speak directly to them; their needs, wants and desires. By learning the art of writing headlines that focus on basic human needs and emotions, you will increase your sales considerably.

By: Anne Ahira
Editor The BEST Affiliate Newsletter
http://www.thebestaffiliate.com

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post Category: Business Advertise post Comments (0) postOctober 3, 2008

Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards.

Moving message boards uses the technology of LED which stands for light emitting diode. With the power of LED’s, you can have a renewable advertisement that is not limited to a single declaration. Boards are easily programmable, meaning you can display anything you want at any time you wish with different scrolling options.

One need not to have high knowledge to operate these electronic boards. As they are accepted with high demand all over the world, the manufacturers are being pushed to created signs that are more user- friendly.

Moving message boards can be controlled remotely via usual methods when connected to personal computers or to any other source. In addition it is also possible to use an infra red keyboard to control the boards, which gives immediate results.

New technology allows these electronic signs to be operated from an almost every sources. Fibre optic networks and tcp/ip , private newswires, radio, pagers and some cellular phones can all be used to operate electronic displays.

Most importantly, these boards are used as “silent sales man”. They can be programmed to automatically be switched on and off given a time frame. Thus they become easy to use and with no maintenance cost.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

jayex.co.uk

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