Award Winning Advertising and What You Can Learn From a Talking Gecko
Each year the advertising industry magazine called Advertising Age nominates the very best advertising and marketing campaigns in corporate America. Of course the consumers are not stupid and many times they can guess who is going to win.
There’s a lot to be said for award-winning advertising in corporate America and it is amazing what you can learn from a talking gecko. Consider if you will how many people have bought Geico Insurance or visited their web site for a rate quote due to their advertising campaign.
Small businesses can learn a lot from corporate America advertising and brand building. Just because Geico Insurance has millions of dollars to spend on their advertising does not mean those same strategies cannot work for you in your small business in your small community. Many small businesses have logos, which seemed to come alive and this strategy works quite well.
If you look at the theory and practice you can see that you can learn a lot from award-winning advertising in corporate America and specifically the Geico Insurance mascot; the talking gecko. It is memorable, funny and the message is simple; just call up or go online and ask for a rate quote. If enough people do this then odds are that many people will end up buying insurance from Geico. The strategy has worked and it can work for you to. Please consider this in 2006.
“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/
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Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.
Five common mistakes many people make are;
1. Talking too much.
Enthusiasm sells! But don’t talk too much about yourself - focus on your prospects needs and wants and how you can solve their problems.
2. Not listening.
All good marketers have exceptional listening skills. Be an active not a passive listener. Ask plenty of questions to find out what problems your client has so you can provide a solution.
3. Hard sell.
Even in desperate times always avoid a hard sell approach. Ignoring the needs of the client or your own company can have long term effects and result in the loss of potential work both immediately and in the future.
Always market the benefits - the “What’s In It for ME” approach really does work and is better than purely focusing on selling the features.
4. Lack of clarity.
It is a competitive market out there and you need to focus on your UNIQUE SELLING PROPOSITION. What is it that makes you, your service or product unique and
different from others? Once you have identified this you have your strongest selling point, and the focus of your marketing campaigns.
5. Distractions.
Life is really busy. Some people are too busy and easily distracted from the main game.
Learn as much as you can about setting goals, writing them down and working out on a daily basis the important tasks to do. It’s called time and priority management and is a hallmark of successful people. Remember the “3 D’s - Do It, Dump It or Delegate It” and if your life or your job depends on it - then it is a Must-do “A” priority, the rest can wait. Focus is a powerful thing.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.
You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom’s blog at http://www.8mmedia.blogspot.com
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Accentuating Your Business Brochures
To accentuate your business brochures you need to think professionalism. Believe it or not if you are too professional and a small business and you have spent too much on your brochures making them look corporate and slick some customers are afraid to do business with you because they think the prices are too high.
Isn’t that funny how people think, however you may have thought the same thing your self. Now then, if you run a small business and you have super professional corporate looking brochures it might be wise to put a notation that you have free price quotes available or perhaps put some of your prices for some of your services or products actually on the brochures.
There are ways to make your small business look professional and accentuate your business brochures without looking too glossy and corporate. It is smart to consider ways to make your small business look professional and humble, but also pleasing to the eye and friendly.
Some corporations spend the millions of dollars with advertising agencies to come up with corporate slick brochures, but sometimes they need to be accentuate further to make them happy and friendly and so often large corporations miss the boat and many times the small businesses have a leg up on the competition because of this.
When accentuating your business brochures you need to put your mind in side the head of your potential customer and consider what they’re thinking and what they want and who better to ask than yourself. Think of this in 2006.
Lance Winslow