Critique of Adverting Impressions on the Human Mind
Some self-proclaimed marketing gurus say that each person in the United States of America is exposed to over 3,000 varying and different messages every day. And if you are driving around the city each sign is competing for your eye-ball.
While you read the newspaper each add also competes for your brains visual imagery capacity. Indeed these stats seem appropriate and realistic, yet your mind often does not allow even a slice of its attention to what you consider junk.
So, when marketing folks talk about over kill in the information age your mind is not necessarily even looking, in fact you would be surprised how much your mind blocks out and it does not matter if it is in a phone book, radio, billboard, side of a bus, newspaper or brochure on a counter top.
When you study how the brain works and why it works the way it does you will begin to understand that it is not just the headlines, which sell or help you achieve a favorable impression. Much has to do with how that headline is placed, colors used, etc. and then and only then does what the headline says even matter.
Some marketing gurus, marketing book writers and self-proclaimed marketing specialists want you to believe you either need to learn how to write better copy or hire them as consultants. The truth is most of these folks are old school straddlers of the fence in a changing paradigm of the new click happy, fast paced world, where human block out junk and their eye-ball and brains move fast.
It might be better to study the aspects of the human mind and visualization of the brain. And thus perhaps we need a few less know-it-all marketing specialists and you need to read a few more MRI white papers from the top Universities on what the brain is scanning for and why. Consider all this in 2006.
Lance Winslow
LED Moving Message Displays
LED’s are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED’s) as the display technology. They offer bright displays that can be eye catching in right environment.
LED displays are a vital part of how companies today are keeping in touch with their customers and employees. Whether you are advertising your latest special to an audience of drive-by commuters, or informing plant personnel about production goals – an LED display is the most effective way to communicate your message.
LED signs offer brilliant, animate movement attracting potential customers to your message, while giving you the flexibility to update your message as often as you need.
Moving text, graphics, and animation capture the attention of the bystander in a dynamic way. Whether for advertising or communication, your message is more noticeable, more interesting and more likely to be remembered. And your message can be updated frequently and easily to keep your communications current and exciting.
LED moving message displays are ideal for creating high visibility across the globe. A pioneer in the world of electronic signs Jayex Technology Limited manufactures LED moving message displays as a specialized equipment amongst the wide range of displays available in the store. It has many features. Current technology highlights alarm setting, password protection; built in time sequence, auto setting of different moving styles etc.
These displays are easy to install and operate. Message can be input by infrared remote keypad or PC. This makes it very easy to use. There are many methods for displaying message like cyclic, scroll up, scroll down, open to centre, open from right, open from left, or any other customer defined type. Jayex Technology is the best choice when you want to customize your message and look of the displays with the feature of battery backup system.
LED moving message displays comes with removable table stand. These are used both of indoor and outdoor displays for each comes with different mounting options. These come with different programmable display speed and pre defined graph for easy to recall. Here different Buzz sound can be added anywhere within the message for different alert indication.
About The Author
Paula Jones
Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.
jayex.co.uk
How to Write Results-Oriented Web Pages, Sales Letters, Ads, and Flyers
First, the bad news: There are dozens of ways you can go wrong in writing and designing (what you hope will be) an effective sales letter, web sales page, promotional flyer or ad.
Now the good news: The learning curve for getting it right is relatively short. Here are some key guidelines and pointers for getting noticed, generating interest, and persuading people to respond to your offer.
Create Visual Appeal
In a matter of seconds, your prospects will make a snap decision on whether or not they want to read your marketing message. If they have to strain or struggle in any way, they’re going to skip it. Avoid a cluttered, hard-to-read appearance by making generous use of white space, headlines, subheads, and text bullets. Use italics and ALL CAPS sparingly because, when used in excess, they can be hard on the eyes. For web pages and flyers, avoid too much large print (it looks amateurish), and be careful with your use of colored or textured backgrounds. If the background competes with the text or lacks contrast, the message will be too hard to read. And if you use 10 point text or smallerwell, let’s just hope you’re not targeting us aging baby boomers!
Writing Style Tips
After you’ve written the first draft, you can improve it by eliminating unnecessary or redundant words, breaking up long sentences, checking for spelling and grammar errors, adding impact with a few carefully chosen adjectives, and making sure each idea flows logically into the next. A conversational tone is usually much more appealing than a formal, stilted approach; and you should always gear the message to the intended audience. One of the big advantages of targeting your marketing to specific groups is that you can ‘talk their language’ and relate the message directly to their emotional and practical needs and wants.
Devices to Capture Attention and Arouse Interest
An effective sales message, whether it’s on a web page or 24-lb stationery, usually contains the following elements: a compelling headline, attention-catching sub-headlines, a bulleted list of features and benefits (with proof, whenever possible), a few intriguing questions, a deadline or incentive for responding promptly, a guarantee of satisfaction, a testimonial or endorsement, and a call for action (tell them exactly what and how you want them to respond: call, stop by, visit your website, or mail their order.) Words such as ‘no obligation’, ‘free trial’, and ‘convenient payment plans’ can also increase response levels. By the way, a ‘P.S.’ is a great place to put a reminder, a special offer, or an added incentive. People read them.
A Vital, Sometimes Overlooked Ingredient
One of the cornerstones of any effective marketing strategy is identifying and clearly communicating your Unique Selling Proposition or distinctive selling advantages. Make it clear why you’re better and offer more than the competition. Emphasize your competitive strengths as a business, an individual, or as the provider of high quality services or products. In today’s competitive marketplace, it’s essential to exceed customer expectations, find ways to lower sales resistance, and have a value-added approach to doing business.
Copyright 2006 Joel Sussman
Joel Sussman, a business writer and Internet publisher, has created a small business resource called “Marketing Survival Kit.” Visit http://www.MarketingSurvivalKit.com for proven sales letter templates, marketing proposal software, public relations tools, newsletter kits, and informative articles.