What the Hell was that All About #2
Like I said there shall be enough material to make this ad busting into a series. In fact I have to restrain myself on most occasions when watching some of the “new” stuff on air at the moment.
Millions of Rupees and in some cases Dollars are spent on a few seconds and the following is sometimes what gets dished out. We start with the Fanta commercial with Rani Mukherjee making some weird sounds to an equally obnoxious soundtrack/jingle. The visual realm also suffers here with what seem to be the single most barf inducing graphics ever in an ad. There is no thought behind this project. If there is please let me know and put me out of my misery.
The high point of the ad is when they rhyme the words, “P.K. Bose” with, “Fanta ka dose”. How this ad ever got on air is anyone’s guess. My heartfelt condolences to the client.
Next on this list of shame is the latest Clipsal switch ad where, this lady seemingly a helper dressed in an over sized white frock is going about doing her dusting albeit rather grudgingly. We see a horrible Plaster of Paris statue scaring the crap out of her as well as us, and then for apparently no reason what so ever she flings some books towards this switchboard on the wall. Then again for no reason at all, the entire house begins to crumble. Things around the house come crashing down as if she has hit a switch that controls high magnitude earthquakes. Once again what’s going on here and more importantly why – has got me in a right twist.
Maybe one day I shall have answers to my humble queries.
What has to be my favorite or should I say my anti-favorite recently though has to be the new Indica Diesel ad. You know the one that takes forever to setup and flashes you the actual product on sale so quickly that it seems like they almost don’t want to show it to you. Usually teasers are only 5 to 10 seconds long. What we have here is like a 50 second ad with a 45 second setup. And a 5 second product shot, which is so blurry that you, cannot see much anyway.
Why oh why is this happening. May be TATA has too much money and they don’t know what to do with it. Showing a guy setting up a fishing seat in the middle of a lake for so long and then barely showing the actual product that’s on sale seems like an unsuccessful attempt at hoodwinking the masses. Why do we have to be so clever? Why do we need to waste 50 seconds selling something we don’t actually show?
I am full of questions swimming around in my head that are drowning me. Help!
Sasha Masand the founder of Indian Voice Overs is an award winning Television Producer who has been part of the Indian media industry for over twelve years.
Advertising Specialty Mugs
Advertising specialty is the imprinting of brand information or a company logo on literally tens of thousands of diverse products to help promote a particular company name or the product theme.
Mugs have been the most common and most preferable advertising specialty for many companies, as they suit almost all brands very well without misrepresenting the company. They have also proven to be very effective promotional products, because they are used by the customer, and each time they are used the brand comes to mind. Mugs have been known to have most recall. Also, it has been proven that mugs are generally used by almost all Americans and is a product that everyone enjoys receiving as a gift. Footwear and clothes need to be available in the customer’s size and may not be taken by the customer if not suitable to their tastes or size. Mugs, on the other hand, are readily accepted as they have only one purpose to serve for everyone. Most of the time, imprinting is done on white mugs because it is easier to print any color on white. Once you’ve decided what mug you want, you send the company a digtal file containing your logo or message that you want imprinted on the mug. Keep in mind that when the company returnd the ?virtual? sample mug back to you, it is just to get an idea about what you are ordering. It doesn’t represent the true product, as it can be fuzzy and distorted. Most companies recommend that the digital file you submit should have a resolution of 300 dpi in a jpg format.
There are normal prints, glossy prints, mat prints, embossed prints, engraved prints, etc. They all range in quality, as well as price, and you choose according to your preference and budget. There are also prints available in a variety of colors like black and white, three-color, multi-colored, etc. Black and white is the cheapest and the more colors there are in the logo and the text and design, the higher the cost of the mug. Mugs can be made ceramic, glass, plastic. etc. Of these, pastic mugs are the least expensive, and the most convenient to handle.
Advertising Specialties provides detailed information on advertising specialties , advertising specialty companies, advertising specialty distributors, advertising specialty manufacturers and more. Advertising Specialties is affiliated with Full Service Advertising Agencies.
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently. These are widely used in the areas like clinic, airport, industry, sporting events, banks and many others.
Scrolling LED signs can be connected to corridor of any business firm , hospital’s main appointment system, airport’s waiting division to display updated and current information, circular, notice or commentary automatically without disturbing the in progress activity and staff. This minimizes the work as well saves time marking the whole administration more productive and efficient.
These scrolling LED uses the advance technology called LED, which stands for light emitting diode and can generate massage in any color you want. Mostly red, green and yellow color the common choices; you can have multi color versions with combination of all. However, blue and white are the most difficult to produce by LED, Jayex technology gives choice from those colors too. You can customize you scrolled LED sign by having color of character according to your choice.
Scrolling LED signs are available in different sizes and character height with number of character per line. There is wide range of choice given by manufacturing department of Jayex Technology, buyers can choose from their according the are when it will be used.
The important point to notice here is that Scrolling LED signs are easy to use as they are programmed such that any one can operate these sings with least expertise and easily. Moreover this gives bright effect of the scrolling text, so that information can be view from great distance very clearly.
Generally these signs are used as indoor outlet very often, where mounting signs in wall is possible in some of the areas, they can include obtain accessories that comes with signs. If you are using these sings are outdoor outlet, you also need protective fixation to long the life of sign board. Of course maintenance department of Jayex technology offers services for maintenance, and upkeep the product in the case of any damage occur.
For scrolling LED signs, operator can program for scrolling speed, direction, content etc.
About The Author
Paula Jones
Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.
jayex.co.uk