CBS will imprint...]]> http://www.wellgas.com/business-advertise/funny-ads-cbs-egg-logos-and-more/ Advertising Specialties are an effective tool to promote your company and business. Because they are so popular, Advertising Specialty Manufacturers are more common than ever. There are many manufacturers producing quality Advertising Specialty products. Each manufacturer wants to have a cutting ...]]> http://www.wellgas.com/business-advertise/advertising-specialty-manufacturers/ If you spend even a dime of your budget on "image" advertising, then this article will show you why you're throwing your money away, and what you can do instead to double -- even triple -- your sales in the next 30 days or less.

I want you to imagine two door-to-door sales reps st...]]> http://www.wellgas.com/business-advertise/advertising-secret-of-a-stinky-old-door-to-door-salesman-explodes-your-sales-fast/ Does the signage in your company make people do a double take? Do they look back to see what it says? Does it spark curiosity in the viewer? What I am asking is; does your company have a signage double-take strategy to capture the mind and attention of your future customers? Well if your answer i...]]> http://www.wellgas.com/business-advertise/signage-double-take-strategies-considered/ When you think about how to attract more clients for your professional services, are you playing checkers or chess?

You're playing checkers when you...

* Attend a networking event and expect it to generate business

* Invest thousands of dollars in direct mail and expect prospec...]]> http://www.wellgas.com/business-marketing/are-you-playing-checkers-or-chess/ Each year the advertising industry magazine called Advertising Age nominates the very best advertising and marketing campaigns in corporate America. Of course the consumers are not stupid and many times they can guess who is going to win.

There's a lot to be said for award-winning advertis...]]> http://www.wellgas.com/business-advertise/award-winning-advertising-and-what-you-can-learn-from-a-talking-gecko/ When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.

Five common mistakes many people make are;

1. Talking too muc...]]> http://www.wellgas.com/business-marketing/integrity-and-marketing-finding-the-right-balance/ To accentuate your business brochures you need to think professionalism. Believe it or not if you are too professional and a small business and you have spent too much on your brochures making them look corporate and slick some customers are afraid to do business with you because they think the p...]]> http://www.wellgas.com/business-advertise/accentuating-your-business-brochures/ Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.

There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and is generally ...]]> http://www.wellgas.com/business-marketing/there-are-benefits-and-then-there-are-benefits/ The Headline is the most important part of the ad. 80% of people will only read the headline. Therefore the headline has to do a selling job, to get people to read the rest of the ad. 20% of the people will read the rest of the ad because of the headline. The headline needs to show a benefit to t...]]> http://www.wellgas.com/business-advertise/write-headlines-that-get-read/ I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. A plastic finish is placed over the menu to protect it from food and stains. But did you know that you can laminate just about anything that is flat? If it ne...]]> http://www.wellgas.com/business-advertise/lamination-of-signs/ Headlines play a crucial role in the success of your business. Your subject line must get your prospect interested enough to read your copy! An effective headline, whether in an email, ad or book, will literally force your potential customers to want to learn more.

There was a book, for exa...]]> http://www.wellgas.com/business-advertise/creating-attention-grabbing-headlines/ Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as m...]]> http://www.wellgas.com/business-advertise/moving-message-board/ Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

But on a windswept stormy day? You could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few...]]> http://www.wellgas.com/business-advertise/the-key-to-marketing-new-ideas/ So often small business owners will design their own advertising and some do an exemplary job, but then some don't and it is a shame really. As a former advertising representative for an Aviation Trade Journal in my younger years, well let's just say I am pretty aware of the costs of all sorts ...]]> http://www.wellgas.com/business-advertise/does-your-advertising-deliver-the-right-message/